TRASA MEMBER BENEFIT!
Monthly Learning labs
August 13 @ 12:30 p.m. (EST)
2024 State of the Industry from ASI
featuring
Nate Kucsma Sr. Exec. Dir. of Research, ASI
Sara Lavenduski, Exec. Dir. of Client Education & Content, ASI
This presentation on the 2024 State of the Industry report from ASI Research will provide a comprehensive overview of the U.S. and Canadian promo industries, including top end-buyer markets and products, ongoing supply chain concerns, trends in the labor market, Q4 sales outlook and more.
Learning Objectives:
· Issues impacting promo in the U.S. and Canada.
· Recent sales, product and market trends.
· Predictions for Q4 and beyond.
About Nate: Nate Kucsma is ASI’s senior executive director of research. Nate earned his MBA in Marketing from Rutgers University in 2007 and has over 25 years of research experience across a variety of industries. Nate joined ASI in 2014 and has partnered with his colleagues on many of the promotional product’s industry’s most influential studies, such as the annual Counselor State of the Industry study, the Global Ad Impressions study, and the European Market Sizing study.
About Sara: Sara Lavenduski is executive director of client education & content at ASI. She joined the company in 2014 and has since won multiple awards for her coverage of best sales practices and market trends. Sara oversees industry education for ASI members, leads ASI’s Canada coverage and regularly contributes to reporting for ASI Research’s annual studies.
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